“…article describes a significant market to which marketers must devote greater attention. The gay market is well-educated, has high discretionary income, is informed socially and politically, is dedicated to career and home ownership, and places greater importance on friendship networks than do most Americans. Although a potentially lucrative market segment, gays represent a difficult segment to reach since alienation by other segments could be an explosive factor for many businesses. “
7th October 2011, found an e-book from Google named: ‘Business, not politics: The Making of the Gay Market‘ by Katherine Sender.
- Marketing to the Gay and Lesbian Community (chaitalinath05.wordpress.com)
- Largest Ever LGBT Marketing Travel Research Results to be Released by Out Now at WTM (prweb.com)
- World First: Largest Ever Gay Market Research Study to Launch in 14 Countries (prweb.com)