Study

“…article describes a significant market to which marketers must devote greater attention. The gay market is well-educated, has high discretionary income, is informed socially and politically, is dedicated to career and home ownership, and places greater importance on friendship networks than do most Americans. Although a potentially lucrative market segment, gays represent a difficult segment to reach since alienation by other segments could be an explosive factor for many businesses. “

The above quote is taken from pubmed.gov. when I typed on Google searching for more gay market info and such info is extremely helpful & needed to build Pink Borneo, a gay industry in Sabah.

7th October 2011, found an e-book from Google named: ‘Business, not politics: The Making of the Gay Market‘ by Katherine Sender.

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